|
The Starbucks Pumpkin Spice Latte is a coffee drink made with a mix of traditional fall spice flavors (cinnamon, nutmeg, and clove), steamed milk, and espresso and is topped with whipped cream and pumpkin pie spice. The drink is offered by Starbucks on a seasonal basis, usually being introduced on the first of September—though in 2014 the drink was introduced earlier on August 25—and usually, depending on the store, will end sometime around the end of December. == History == Starbucks started developing the Pumpkin Spice Latte in January 2003 after the company noticed the success of other winter seasonal drinks such as the Peppermint Mocha and Eggnog Latte and wanted to expand their seasonal reach into the fall. According to Peter Dukes, Starbucks' director of espresso Americas, developers went through a large brainstorming process in which they came up with ten products to test with consumers. Peter Dukes was also the man who led the development of Pumpkin Spice Lattes. The overall response from the ten experimental beverages came back with the Pumpkin Spice Latte somewhere in the middle of the spectrum behind ideas including chocolate and caramel flavors. However, as Peter Dukes notes, "developers realized there was something special around the pumpkin flavor, especially since there wasn't anything around pumpkin at the time". The company started experimenting with many different combinations and ratios of pumpkin to spice, ultimately deciding on a recipe with more spice in it. In fall of 2003, the final recipe was tested in Vancouver and Washington, D.C.. Sales of the drink exceeded all expectations—"we couldn't keep up initially" explained Dukes, "we had to expedite inventory to the stores (the time 7,225—now nearly 19,000 )."〔 This immediate success called for a national debut of the flavor, which entered all American Starbucks stores the following year. “Pumpkin Spice Latte has become more than just a beverage,” Dukes said. “It has become a harbinger of the season.”〔 Now, the company and consumers recognize the Pumpkin Spice Latte as Starbucks' most popular seasonal beverage with more than 200 million sold since it was introduced in 2003.〔 In August 2015, it has been announced that the Pumpkin Spice latte will be undergoing a change of recipe, now with real pumpkin. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Pumpkin Spice Latte」の詳細全文を読む スポンサード リンク
|